Gucci Guilty Absolute
LOOKBOOK
When I read Alessandro Michele’s inspiration about the new contemporary women’s fragrance Gucci Guilty Absolute Pour Femme, I was astonished how consistent my personal view of redefining love filled with romance and absolute freedom was with his campaign. The idea of having a personal love all your own; free from society’s idealistic rules and challenging gender norms, which has been grown organically in my relationships. Representing a masculine presenting female, I embody the non-traditional woman of the modern world. Even the idea of gender as a whole is somehow lost with the definition of Marcia. There is no female, there is no male; there is only absolute love that fills my soul and pours out in the world. The romantic passion that encompasses my heart has a special place for one. The evolution of our love is only understood with time and the two-people willing to take on the limitless voyage.
This fragrance provides a light and sensual smell on both sides Pour Femme and Pour Homme, where either bottle may reflect my mood and ultimately express my journey of gender non-conformity. The essence of the fragrance includes three hero ingredients: BlackBerry, Bulgarian Rose, and Goldenwood.
Pour Femme and Pour Homme is a pair of fragrances that complements on one another, representing the masculinity and femininity that is shared among our idea of an intellectually liberated love. I enjoyed creating the mood and reflection of the feminine environment with the masculine wardrobe for the brand photography with the Gucci Guilty Absolute fragrances.